Branding and Marketing Advisors to Independent Schools



Branding and Marketing Advisors to Independent Schools


Clients, Colleagues and Friends,

2016 marks the 25th anniversary of Turnaround Marketing Communications and our work with independent schools. Where did the time go? In these years, we have enjoyed getting to know — both professionally and personally — hundreds of people who dedicate themselves to independent schools. You are a unique and wonderful group.

It’s both coincidental and fitting that we have chosen this year to announce that Turnaround will no longer be accepting new clients. We will continue to work with our existing clients and encourage you to contact us at any time.

Instead we have decided to focus our attention on our startup, InspirED School Marketers, which we are very excited about. We’re taking our vast experience in school MarCom and making it available for free to all schools. As independent school MarCom becomes more and more sophisticated and complex, we see a strong need for a resource and community that provides professional development in this niche.

At InspirED, school marketers can find inspiration, education, and information. Here you’ll find numerous guest bloggers, hundreds of examples of school marketing, podcasts, webinars, and case studies that make InspirED a one-stop shop to make your job easier. Enter the Brilliance Award competition for PK12 schools. Take our Private School MarCom Survey.

Thank you for being such wonderful clients and colleagues. This isn’t goodbye. We’ll see you on InspirED. (Tell your friends!)

Wishing you brilliant school marketing,

Liza and Rob Norman


Turnaround Marketing Communications is an award-winning consulting firm with two decades of experience in independent school branding and marketing for over 85 institutions including K-12, K-8, 9-12, coed, single sex, boarding and day, as well as faith-based and non-sectarian schools. 

Our goal is to make your school known for what it wants to be known for, help your school attract the qualified students you want, motivate the donors you need, and make connections with the alumnae/i you want to reach.

We know independent schools well and work diligently to understand your specific school. We look at every school with fresh eyes and assume nothing. Turnaround holds a mirror up for our clients and offers creative solutions to unique challenges. Our goal is to position your school in its best possible light—showcasing your strengths, elevating your image to both internal and external audiences, and the delivering results you need and want.



You can get free advice from us, other industry professionals and your peers at our brainchild, InspirED School Marketers. We've got blogs, podcasts, webinars and much more to make your job easier. Let's make some sparks together! Visit InspirED and keep current by signing up for InspirED news below: