WE LOVE SHARING KNOWLEDGE. Our goal is to bring the most current, relevant and valuable information to SCHOOLS. We are known for our in-depth research and refreshing lack of self-promotion.

Many recent engagements have been made on behalf of InspirED School Marketers, our new online professional development resource for school marketers. If you haven't joined InspirED yet, do yourself a favor and sign up. It's free and we promise to make your job easier.

For more education, be sure to scroll down to our slidedecks. 


WEBINARS

INSPIRED SCHOOL MARKETERS

2015 | On Demand Webinar
FOR INSPIRED SCHOOL MARKETERS

Intro to Marketing for Faculty

SCHNEIDERB

2015 | Virtual Conference

FOR INSPIRED SCHOOL MARKETERS
By Example: Inspiring School Marketing Leading the Way


PREVIOUS PRESENTATIONS

 

THE ASSOCIATION OF BOARDING SCHOOLS (TABS) ANNUAL CONFERENCE

2015 | Boston

FOR INSPIRED SCHOOL MARKETERS
You have questions. We have answers. Ask the School Marketing Gurus.

2014 | Washington, DC

FOR INSPIRED SCHOOL MARKETERS
Show and Tell. Intriguing Examples of School Marketing. 

2013 | Boston

Welcome Back Capital Campaigns. Marketing to Raise Money.

2012 | Washington DC

Brand Strategy is the Dog. Social Media is the Tail. How to Keep the Conversation Brand-centric.

2011 | TABS 3D Webinar

7 Steps for Implementing Your Brand Successfully

2010 | Baltimore

The Magic of a Canadian Hogwarts: From National Prestige to Global Brand
with Andrew T. Weller, Ed.D., Director of Admissions, Ridley College
Andrea Jarrell, Communications Strategist and Writer 

2009 | Chicago

Frugal and Focused: Target Your Market

2008 | Baltimore

Extreme Makeover: School Brand Edition

2007 | Boston

Re-Shape Your Enrollment Marketing

2006 | Washington, DC

Your Brand is Born. Now Who’s Going to Babysit?

2005 | Chicago

I Liked the French Fries at Lunch

2004 | Washington, DC

Woo or Shoo: Converting Admits to Yield
with Andrea Jarrell, Communications Strategist and Writer

 

CASE DISTRICT II

2014 | George School

FOR INSPIRED SCHOOL MARKETERS
Show, Don't Tell: Gaining Inspiration and Information from Examples of Independent School Marketing

 

BLACKBAUD K12 / SILVERPOINT 

2015 | Boston

FOR INSPIRED SCHOOL MARKETERS
BlackbaudK12 User Conference

2011 | Workshops at Episcopal Academy and Stuart Country Day School 

Improve Your Visitor Experience with a Web Assessment

2009 | Webinar

Extreme Makeover: School Brand Edition

 

AISAP

2014 | Baltimore

AISAP Annual Institute
FOR INSPIRED SCHOOL MARKETERS
Leaders of AISAP's first track focused on MarCom for admissions

2009 | Turnaround-WhippleHill Webinar

Millennial Marketing: A Guide to Reaching Prospective Students

 

CASE-NAIS ANNUAL CONFERENCE

2009 | New York City

From Basic to Brilliant: Not Your Typical Campaign Communications
with Sally Williams, Director of Advancement, Germantown Friends School
Andrea Jarrell, Communications Strategist and Writer 

2008 | Nashville

Your Brand is Born. Now Who’s Going to Babysit?
with Deidra Lyngard, Director of Communications and Marketing, Chestnut Hill Academy
Jill Kane, Director of Communications, Millbrook School
Anne Scheele, Director of Institutional Advancement, The Orchard School

2007 | Philadelphia

Marketing Your Campaign: Make it Meaningful, Memorable and Motivating
with Sharon Sexton, Director of Marketing Communications, William Penn Charter School 

 

SECONDARY SCHOOL ADMISSION TEST BOARD (SSATB) ANNUAL CONFERENCE

2012 | Chicago

Trade Secrets: Marketing Tools for the Admissions Office

2011 | Turnaround-Silverpoint Webinar

7 Steps to Implementing Your Brand Successfully  

2010 | Boston

7 Steps to Implementing Your Brand Successfully

2008 | New Orleans

The Benefits of a Strong Brand in Challenging Times

 

EDUCATIONAL RECORDS BUREAU (ERB) ANNUAL CONFERENCE

2008 | New York City

I Liked the French Fries at Lunch

 

SMALL BOARDING SCHOOLS ASSOCIATION (SBSA) CONFERENCE

2005 | Saint James School

Is Your Viewbook Strategic?

 

INDEPENDENT EDUCATIONAL CONSULTANTS ASSOCIATION (IECA) ANNUAL CONFERENCE

2005 | Philadelphia

Branding 101


Slidedecks

CASE-NAIS Independent Schools 2014 Conference

2014 | Orlando

Wow! Campaign Surprises and How They Change Your Marketing Approach

Independent schools do a lot of planning for capital campaigns: Feasibility studies, committee appointments, goals, timing, naming opportunities, architectural plans…But what happens when due diligence turns into stupendous surprises? In this session we’ll talk about how to expect the unexpected — both good and bad —  when marketing a campaign. We’ll look at how some schools handled curveballs, and how one school encountered great surprises that led to complete success.

Co-Presenter

Doreen Rice, Director of Advancement, Pembroke Hill School, Kansas City, MO

The Association of Boarding Schools (TABS) 2013 Annual Conference

2013 | Boston

Welcome Back, Capital Campaigns! Marketing to Raise Money

The financial profile of the US is still wobbly, but schools are forging ahead with capital campaigns that have been on the back burner since ’08. In this session, we’ll discuss potential marketing tools and ideas for both the silent and the public phase, evaluate the pros and cons of each, and demonstrate how to make your efforts brand-centric. Learn how effective marketing raises money. From case statements to social media, we’ll show examples and leave room at the end for your questions. 

 

Secondary School Admission Test Board (SSATB) 2013 Annual Conference

2013 | Philadelphia

Take a Look. You Know You Want To. Examples of Excellent Enrollment Marketing

If you’ve ever been on a school listserv when someone asks for a sample of a marketing piece, your email gets bombarded with a flurry of responses with two words: “Me, too.” It’s not that we’re copying. We’re looking inspiration to jumpstart our own creative juices. In this session, you’ll be treated to numerous examples of excellent enrollment marketing efforts including viewbooks, admissions videos, websites, Facebook pages, blogs, open house ads, and more and learn why they deserve our attention. Who’s ready to get inspired? 

The Association of Boarding Schools (TABS) 2012 Annual Conference

2012 | Washington, DC

Brand Strategy is the Dog. Social Media is the Tail. Keeping the Conversation Brand-Centric. 

“You don't need a social media strategy, you need a brand strategy that leverages social media....Technology is the tail, not the dog.” (Chris Kirubi, Chairman of Coca-Cola) While the goal of social media is to engage the audience, those engagements will payoff greater marketing currency if the audience absorbs and embraces your brand. Learn how you can maintain your brand voice through social media channels such as Facebook, YouTube, Twitter, and blogs. We’ll illustrate inspiring independent school work and provide guidelines to keep the conversation brand-centric.  

The Admission Organization (SSATB) 2012 Annual Conference

2012 | Chicago

Trade Secrets: Marketing Tools for the Admissions Office

If you’re a newbie Director of Admissions, or have a few year’s experience and have just taken a new position, this session will help you set up your office for enrollment marketing success and insure that you have all the right tools to do so. From style guides to software, from Google alerts to gurus you should follow, we’ll give you the benefit of our 20 years of experience in independent school marketing with tips and tricks to help you hit the ground running. 

 

edSocialMedia

2012 | Turnaround-Brendan Schneider Webinar

What’s the Interest in Pinterest?

Pinterest is the hottest new social media channel that promotes visual communication between “pinners” who use it.  In just over two years, Pinterest has become the third largest social media network, recently surpassing LinkedIn. Couple the size of this network with the fact that 83% of users are women, and you have an excellent target market for independent schools: Mothers. Admissions directors know that moms hold most of the decision making power in choosing schools as well as controlling retention. Give your school a leg up on the competition and add Pinterest to your social media stable. In this session, we’ll lead you through the process from basics to branding by showing you how to set up your account to pinning brand-centric content that will differentiate your school and get those moms coming for a campus visit.   

2011 | Webinar

Social Media and Branding: Composing a Cohesive Tune


You can recite your school’s branding like a childhood lullaby, but are you whistling the same tune when you approach your social media channels? Rob Norman from Turnaround Marketing Communications showcases best practices among your peers, illustrates aspiring work and provides guidelines for you to stay with the rhythm of your school’s brand.