SERVICES

Turnaround offers a wide range of consulting services. If you don’t see something on this list that meets your needs, feel free to contact us so we can determine if your project is within our scope. 

Partners in Thinking

• Marketing Research and Analysis. Through interviews, focus groups, and individually designed surveys, we uncover your constituents’ mindset and opinions along with other information needed to set goals and move ahead.

• Brand Development. We help identify and frame your school’s distinguishing characteristics in a way that clarifies the school’s message, differentiates it from the competition, and makes it memorable to both internal and external audiences. Turnaround’s brand development process results in a comprehensive report that covers your school’s situational analysis, market position, unique defining characteristics, and a recommended brand position and strategy.

• Brand Stewardship. Once a school’s brand has been developed, we provide individualized consulting on how to manage that brand. This can include office structure, hiring qualified personnel, workflow management, adhering to brand messages and graphic identity, and managing the brand when working with outside suppliers (designers, photographers, copywriters, printers).

• Positioning for Enrollment or Campaign Marketing. Whether for a campaign, enrollment, or other specific project, we develop both an approach to better market your school and the tools to implement it.

• Communications Assessment. We provide an objective and analytic evaluation of a school’s current marketing materials in order to define criteria on which to base future efforts. We also review the process and personnel involved in creating those materials and make recommendations for improving brand adhesion, efficiency, cost-containment, and turnaround time. 

• Website Assessment. We develop an objective, analytic evaluation of a school’s website in order to improve brand adhesion, consistency, marketing messages, specific constituent communications, and to maximize visitor experience.

• Marketing Plan. We create a blueprint for marketing your school over a year’s time, suggesting ways to integrate efforts and align personnel to accomplish effective, consistent, timely projects that achieve pre-determined goals.

Partners in Creating

• Creative Oversight. We consult with our partner design firm or one of your choosing (including in-house) to maximize creativity, production, cost-effectiveness, and workflow. Our 20 years of experience as principals of a design firm will benefit your school as it engages with graphic designers, web developers, copywriters, photographers, printers, and mail houses.

Partners in Learning

• Faculty, Staff, and Board Workshops on Marketing. We make presentations to a targeted audience within the school community to inform and/or influence stakeholders. Frequent topics include the value of brand development and the actual rollout of a brand, a marketing campaign, or capital campaign marketing.

• Presentations on Marketing for Your Organization. We create conference presentations on hot-topic issues in marketing.

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