THE FIRM

Turnaround Marketing Communications is an award-winning consulting firm with two decades of experience in independent school branding and marketing for over 85 institutions including K-12, 9-12, coed, single sex, boarding and day, as well as faith-based and non-sectarian. We work with Directors of Advancement, Admission, Development, and Marketing Communications to help overcome challenges, reach new goals, and solidify their school’s image. Since 1991, Turnaround’s perceptiveness, knowledge of the field of independent school marketing, and character with which we do business have created enduring relationships with schools across the country and have led us to be sought-after speakers at national conferences.

Whether working on brand development, positioning for enrollment, a website assessment, or any other of our varied services, Turnaround is guided by a “form follows function” philosophy. We strive to assist schools in marketing that is not only creative and compelling, but also effective and results-driven. We know independent schools well, and work diligently to understand each individual school in particular. We look at every school with fresh eyes and assume nothing. Turnaround holds a mirror up to our clients, and offers creative solutions to unique challenges. Our goal is to position schools in their best possible light, showcasing their strengths, elevating their image both to internal and external audiences and deliver results.

In 2011, our 20th anniversary year, Turnaround refocused its business on consulting alone to concentrate on our core strength: advising independent schools on brand development and marketing strategies. Although we no longer create marketing materials, we will be happy to provide guidance and oversight for schools on their production. In addition, we work closely with a design firm owned by our former creative director and will help you manage the creative process with them, if you wish. 

Turnaround Trivia: This is the Mac SE that launched a nascent Turnaround in 1989.
We proudly display it on the pedestal it deserves.