Turnaround Marketing Communications is an award-winning consulting firm with two decades of experience in independent school branding and marketing for over 85 institutions including K-12, 9-12, coed, single sex, boarding and day, as well as faith-based and non-sectarian. We work with Directors of Advancement, Admission, Development, and Marketing Communications to help overcome challenges, reach new goals, and solidify their school’s image. Since 1991, Turnaround’s perceptiveness, knowledge of the field of independent school marketing, and character with which we do business have created enduring relationships with schools across the country and have led us to be sought-after speakers at national conferences.
Whether working on brand development, positioning for enrollment, a website assessment, or any other of our varied services, Turnaround is guided by a “form follows function” philosophy. We strive to assist schools in marketing that is not only creative and compelling, but also effective and results-driven. We know independent schools well, and work diligently to understand each individual school in particular. We look at every school with fresh eyes and assume nothing. Turnaround holds a mirror up to our clients, and offers creative solutions to unique challenges. Our goal is to position schools in their best possible light, showcasing their strengths, elevating their image both to internal and external audiences and deliver results.
In 2011, our 20th anniversary year, Turnaround refocused its business on consulting alone to concentrate on our core strength: advising independent schools on brand development and marketing strategies. Although we no longer create marketing materials, we will be happy to provide guidance and oversight for schools on their production. In addition, we work closely with a design firm owned by our former creative director and will help you manage the creative process with them, if you wish.
Turnaround Trivia: This is the Mac SE that launched a nascent Turnaround in 1989.
We proudly display it on the pedestal it deserves.
THE BENEFITS OF TURNING TO TURNAROUND
There are many fine firms across the United States that work with academic institutions. Why would a school choose Turnaround from among them? Because Turnaround is…
Knowledgeable. We know independent schools and speak your language.
Passionate about our work. We believe that independent schools change lives.
Focused. We’re the only firm working exclusively with independent schools on marketing.
Collaborative. Your work is our work. This is a partnership.
Small by design. You deal directly with the principals.
Recommended. Independent school professionals like you have used our services and recommend us highly.
Attentive. You will be treated as if you’re the only client we have.
Professional. We pride ourselves on the character with which we do business.
Forward-thinking. We are frequent, sought-after speakers at TABS, CASE/NAIS and other national conferences. Our sessions are packed and audiences give us high marks.
Award-winning. Our work has earned national recognition from CASE, Educational Advertising Awards, and more.
Results-oriented. It’s pretty cool to win awards, but what matters is, “Did it do what we wanted it to do?”
We have exhibited and/or presented at:
AIMS (Association of Independent Maryland Schools)
CASE-NAIS (CASE-NAIS Independent Schools Conference)
ERB (Educational Records Bureau)
IECA (Independent Educational Consultants Association)
NAIS (National Association of Independent Schools)
SBSA (Small Boarding School Association)
SSATB (Secondary School Admission Test Board)
TABS (The Association of Boarding Schools)