Give Yourself an Annual Brand Checkup

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Give Yourself an Annual Brand Checkup

When the brand report is new, there's a laser-like focus on strategy. A year or so later, you may be been too busy putting out fires to think strategically. Do yourself a favor. Go back and re-read the brand report. It will be an eye-opener. 

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How to Make Your Website Prove You're Worth It in 7 Steps

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How to Make Your Website Prove You're Worth It in 7 Steps

Fewer and fewer prospective parents have an independent school background themselves. This means it’s incumbent upon you—the school— to educate them on the benefits of independent schools in general and your school in particular. This is a tall order with the first “barrier to sale” being a huge one: tuition.

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21 Prospective Parent Pain Points

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21 Prospective Parent Pain Points

Why does a family seek out an independent school in general and yours in particular? They are motivated. What motivates them is that they have at least one “pain point” — a need, want, or problem — that your school addresses. Start your marketing with that pain point.

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What Saturday Night Live and Digitalized Yearbooks Have In Common

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What Saturday Night Live and Digitalized Yearbooks Have In Common

When I'm waxing nostalgic about my boarding school days, I'd love to be able to access my yearbooks online. Not only will they jog my fading memories, but they will also reconnect me with my alma mater in ways nothing else can. Every school should make this relatively inexpensive investment in alumnae/i relations.

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The Language of Your Brand Matters

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The Language of Your Brand Matters

Your school has just gone through a brand development process, possibly working with an outside firm or creating it in-house. Your committee celebrates when you finally approve the final language that describes your school, the incredible value it brings to your families, what makes it unique and how it changes lives. Now it’s time to start using that new brand language...

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We Make Your School Marketing Job Easier

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We Make Your School Marketing Job Easier

After 20 years of working with school marketers, I asked myself, "What do they really need to do their jobs well? How can I help them when they're not my current client?" I pondered that thought for many weeks—months even. Then InspirED School Marketers came to me as a lightbulb moment.

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How to Organize Your MarCom Projects With Only 2 Hands

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How to Organize Your MarCom Projects With Only 2 Hands

As the director of marketing communications at an independent school, do you feel overwhelmed? Do projects rarely run as smoothly as you’d like? Have trouble keeping track of their status?  If the answer is "yes" to any of these, you are not alone. We're here to help. FREE FABULOUS EXCEL TEMPLATE. CLICK ON "CREATIVE BRIEF."

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6 Ways to Answer the Phone and 1 to Boost Your Brand

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6 Ways to Answer the Phone and 1 to Boost Your Brand

In branding, even little things count. In fact, sometimes the little things have such a huge impact that your school’s image skyrockets or sinks as a result. In the case of answering the phone, it’s not only about how you present the school, but also about how you make the caller feel.

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Your First Brand Message is Your School's Name

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Your First Brand Message is Your School's Name

With so much branding, marketing, and social media going on, we rarely look at what gives people their first impression of an independent school’s image: the name itself. While you can’t do anything to change your school’s name, you can and should look at it from your external audience’s point of view.

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Brand Aid Part 1: Style Guide

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Brand Aid Part 1: Style Guide

A style guide is difficult to create because it requires foresight, decision-making, and commitment, but it’s worth its weight in gold once completed. It tells your internal and external communities that you have hard-and-fast rules about your graphic identity and editorial conventions, and that there are few exceptions. 

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Brand Aid Part 2: Keeping "Customers" (a.k.a. Parents) Happy

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Brand Aid Part 2: Keeping "Customers" (a.k.a. Parents) Happy

Like it or not, independent schools, like all academic institutions, are businesses. As such, schools must pay attention to keeping parents happy, much as businesses must keep customers happy. Schools should make every effort to keep “normal” parents—those with appropriate expectations—happy, because parents are your best marketers.

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Brand Aid Part 3: No Silver Bullet

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Brand Aid Part 3: No Silver Bullet

The hot, viral marketing stories that come to the forefront of our minds are wildly successful, but rare. Brand development takes time…a long time. Be prepared to be in it for the long haul to garner spectacular success.

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Time for a Social Media Audit? [edSocialMedia Post]

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Time for a Social Media Audit? [edSocialMedia Post]

There are many vehicles you use to communicate with your audiences and market your school. How integrated are they? Are you sending the same brand messages for all of them? Do they look like they’re visually connected to one another? Are you representing your school with one voice, or are there tens of voices doing their own thing?

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