How long does it take to create a viewbook?
In order to create a strategic viewbook, a comfortable time frame is 18 months. You can accelerate this process and complete it in less than a year, but this timetable allows for careful reflection, well-planned strategy and unhurried production.
Spring: establish committee and budget; interview and choose creative partners
Summer: take off your many hats and relax by the pool
Fall: conduct research and execute photo shoots
Winter: review position paper; review comps, writing sample and outline
Spring: review writing and design
Early summer: final approvals
Late summer: delivery of books
September: bask in the glory of a job well-done