In order to create a strategic viewbook, a comfortable time frame is 18 months. You can accelerate this process and complete it in less than a year, but this timetable allows for careful reflection, well-planned strategy and unhurried production.

Spring: establish committee and budget; interview and choose creative partners

Summer: take off your many hats and relax by the pool

Fall: conduct research and execute photo shoots

Winter: review position paper; review comps, writing sample and outline

Spring: review writing and design

Early summer: final approvals

Mid-summer: printing 

Late summer: delivery of books

September: bask in the glory of a job well-done