Imitation is the highest form of flattery. Sample sharing among schools is a great way to research how others handle their marketing.
At Turnaround, prospective clients often ask for samples as a measure of our work.
Sample sharing among schools and requests for samples from a marketing firm come with the same caveats.
An effective marketing piece not only looks good, but is results-driven.
The strategy behind it is the most important part. Who is the audience? What result do you want from the piece? What barriers or misperceptions do you want it to overcome? How will you measure the results?
So enjoy pouring through samples, but when it’s time for you create a marketing piece for your school, make sure it’s strategic and results-driven for your school and your school only.