There is one question independent schools need to answer for prospective families.
Why is it worth it?
Why is your school worth $15,000 a year for a 5-year-old?
Why is your school worth $100,000 for high school?
Why is your school worth $20,000 a year when I have good (or OK) public schools for “free”?
Why is your school worth $45,000 a year for boarding when I don’t want to “send my child away”?
Why is your school worth “sending my child away”?
When you answer the “worth it” questions for prospective families, you’ll have a long waitlist.
Note: Be sure to check out our blog post under InspirED School Marketers for Blackbaud k12 How to Make Your Website Prove You're Worth It in 7 Steps.