You know who Brendan Schneider (aka SchneiderB) is, right? He’s Director of Advancement  at Sewickley Academy by day, and independent school social media, branding, technology and inbound marketing superhero in his spare(!) time. If you have questions, Brendan has answers. 

We first met online when I challenged his post “Independent Schools Shouldn’t Brand…They Should Blog!” and it’s been a vibrant conversation about independent school marketing ever since. 

Brendan asked to interview Turnaround for his segment called “A Cup of Coffee,” and lobbed some fantastic branding questions over the net. 

Brendan, it’s always a pleasure to talk branding with you. And thanks for the cup of coffee.


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