This is a post that appeared on the edSocialMedia website where I am a guest blogger. While you’re checking out this post, please take a look at the valuable posts from the myriad of other contributors. There’s a lot to learn here! 

I’m on Twitter a lot, as anyone who follows me knows. Hootsuite is my go-to app to view and compose tweets as well as to interact with numerous independent schools on topics of branding and marketing.

If you’ve ever seen Hootsuite’s interface, you know it’s well organized, yet busy. There’s a lot to look at and, if you’re like me, you’re scanning the content fast to see what tweets grab you while searching for your favorite tweeters at the same time.

Your avatar is the only thing that makes your independent school tweet look different from the zillion other ones. So, in a perfect world, your school’s avatar will stand out from the crowd even at a tiny 48 x 48 pixels.

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