Independent school marketing is no different from for-profit marketing in most respects. It’s a marathon to build your brand, not a sprint.
The hot, trendy marketing stories that come to the forefront of our minds are wildly successful, but rare. Yet we all wish we could be that organization and reap the rewards of becoming a household (or social media) name overnight.
Truth is, strong school brands are built over time — a long time. It takes knowing your brand messages like the back of your hand and being able to tell the stories that prove those messages in multiple mediums to reach the widest audience possible. And to do it again, and again, and again.
We like to say, “When you’re totally sick of your brand, your audience is just getting it.”
There is no silver bullet for effective branding. It takes work, perseverance, consistency, and creativity.
But you’re up to that challenge, right?