Turnaroundmkt ForwardThinkinghttp://www.turnaroundmkt.com/turnaroundforwardthinking/Thoughts on Independent School Branding and Marketing for Advancement and Communications ProfessionalsSun, 05 Feb 2012 20:35:45 +0000© 2012 Turnaround Marketing Communicationsen-USSquarespace Site Server v5.11.81 (http://www.squarespace.com/)10 Steps Towards Branding SuccessK-12brandbrandindependent schoolindependent schoolk-12marketingLiza Fisher NormanSun, 05 Feb 2012 20:35:36 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2012/2/5/10-steps-towards-branding-success.html796723:9369320:11685989http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11685989.xmlAre Viewbooks Dead?Admissions Marketingadmissionsindependent schoolk-12viewbookLiza Fisher NormanFri, 28 Oct 2011 12:21:05 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/10/28/are-viewbooks-dead.html796723:9369320:13053050http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-13053050.xmlYour First Brand Message Is Your School's Namebrandindependent schoolk-12marketingstrategyLiza Fisher NormanMon, 17 Oct 2011 17:20:00 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/10/17/your-first-brand-message-is-your-schools-name.html796723:9369320:13120821http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-13120821.xmlBrand Aid Part 3: No Silver Bulletbrandbrand developmentbrandingmarketingstrategyLiza Fisher NormanWed, 28 Sep 2011 16:54:14 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/9/28/brand-aid-part-3-no-silver-bullet.html796723:9369320:12806729http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-12806729.xmlBrand Aid Part 2: Keeping "Customers" (a.k.a. Parents) HappyK-12admissionsbrandbrandingcommunicationsindependent schoolindependent schoolk-12marketingparentsstrategyLiza Fisher NormanThu, 15 Sep 2011 14:34:00 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/9/15/brand-aid-part-2-keeping-customers-aka-parents-happy.html796723:9369320:12753647http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-12753647.xmlBrand Aid Part 1: Style GuideK-12brandbrandingcommunicationsconsistencydesignindependent schoolindependent schoolk-12marketingstrategystyle guideviewbookLiza Fisher NormanWed, 07 Sep 2011 11:02:37 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/9/7/brand-aid-part-1-style-guide.html796723:9369320:12530620http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-12530620.xmlRecipe for a New School LogoK-12Logobranddesignindependent schoolindependent schoolk-12marketingLiza Fisher NormanWed, 10 Aug 2011 17:10:27 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/8/10/recipe-for-a-new-school-logo.html796723:9369320:12474576http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-12474576.xmlPink is for Girlsbrandgirls schoolsmarketingLiza Fisher NormanWed, 06 Jul 2011 15:48:46 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/7/6/pink-is-for-girls.html796723:9369320:11685998http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11685998.xmlChecklist for a New Communications OfficeK-12brandcommunicationsindependent schoolindependent schoolk-12marketingmarketingLiza Fisher NormanMon, 27 Jun 2011 20:23:43 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/6/27/checklist-for-a-new-communications-office.html796723:9369320:11686177http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11686177.xml"It's the Real Thing." Slogans are temporary. Taglines semi-permanent.K-12advertisingbrandcommunicationsenrollmentindependent schoolindependent schoolk-12marketingmarketingstrategyLiza Fisher NormanWed, 22 Jun 2011 14:34:15 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/6/22/its-the-real-thing-slogans-are-temporary-taglines-semi-perma.html796723:9369320:11853355http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11853355.xmlSmallclasses-dedicatedfaculty-educatethewholechild-createalifelongloveoflearning-andhaveacommunitythat'slikefamilyK-12brandbrandbrand developmentbrandingindependent schoolindependent schoolk-12marketingstrategyLiza Fisher NormanTue, 24 May 2011 10:30:39 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/5/24/smallclasses-dedicatedfaculty-educatethewholechild-createali.html796723:9369320:11467073http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11467073.xmlRumor and Innuendo by Omissionalumni relationsbrandcommunicationsLiza Fisher NormanTue, 17 May 2011 20:19:00 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/5/17/rumor-and-innuendo-by-omission.html796723:9369320:11458791http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11458791.xmlEnrollment Marketing = One Answer: Why is Your School Worth It?K-12brandenrollmentindependent schoolindependent schoolk-12marketingmarketingstrategyLiza Fisher NormanTue, 03 May 2011 10:30:24 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/5/3/enrollment-marketing-one-answer-why-is-your-school-worth-it.html796723:9369320:11310507http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11310507.xmlAn Exciting New Chapter for TurnaroundLiza Fisher NormanTue, 19 Apr 2011 21:34:49 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/4/19/an-exciting-new-chapter-for-turnaround.html796723:9369320:11206481http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-11206481.xmlControl over Your Website (Or Too Many Cooks in the Kitchen)K-12brandindependent schoolk-12marketingstrategywebsitewebsite assessmentLiza Fisher NormanSat, 16 Apr 2011 14:22:20 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/4/16/control-over-your-website-or-too-many-cooks-in-the-kitchen.html796723:9369320:10435230http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10435230.xmlCan you send me a sample?annual fundbrandcapital campaigndevelopmentenrollmentmagazinestrategyviewbookwebsiteLiza Fisher NormanFri, 15 Apr 2011 17:10:50 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/4/15/can-you-send-me-a-sample.html796723:9369320:10743852http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10743852.xmlChoosing Your Marketing Committee: Less is MoreK-12admissionsbrandcapital campaignenrollmentindependent schoolk-12marketingmarketingviewbookLiza Fisher NormanTue, 05 Apr 2011 15:47:00 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/4/5/choosing-your-marketing-committee-less-is-more.html796723:9369320:10743508http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10743508.xmlIs Your School a Brand-Message Drop-Out?admissionsbrandmarketingstrategyLiza Fisher NormanWed, 09 Mar 2011 10:51:30 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/3/9/is-your-school-a-brand-message-drop-out.html796723:9369320:10722418http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10722418.xmlRethink Your Magazinealumni relationscommunicationsdesigndevelopmentmagazinemarketingstrategyLiza Fisher NormanWed, 09 Mar 2011 10:26:53 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/3/9/rethink-your-magazine.html796723:9369320:10722324http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10722324.xmlGetting on the BrandwagonK-12brandbrandbrand developmentbrandingcommunicationsindependent schoolk-12marketingstrategyLiza Fisher NormanMon, 07 Mar 2011 20:36:00 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/3/7/getting-on-the-brandwagon.html796723:9369320:10743824http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10743824.xmlHow long does it take to create a viewbook?K-12communicationscommunicationsdesignenrollmentenrollmentindependent schoolviewbookviewbookLiza Fisher NormanFri, 25 Feb 2011 15:04:00 +0000http://www.turnaroundmkt.com/turnaroundforwardthinking/2011/2/25/how-long-does-it-take-to-create-a-viewbook.html796723:9369320:10743582http://www.turnaroundmkt.com/turnaroundforwardthinking/rss-comments-entry-10743582.xml