Senior parents at graduation are filled with emotion about their child and your school. Tap into that marketing resource by documenting their voices.
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When I'm waxing nostalgic about my boarding school days, I'd love to be able to access my yearbooks online. Not only will they jog my fading memories, but they will also reconnect me with my alma mater in ways nothing else can. Every school should make this relatively inexpensive investment in alumnae/i relations.
In branding, even little things count. In fact, sometimes the little things have such a huge impact that your school’s image skyrockets or sinks as a result. In the case of answering the phone, it’s not only about how you present the school, but also about how you make the caller feel.
Client: We have to reprint the viewbook!
Me: Why? You have 4,000 left.
Client: Because the dark-haired girl on the cover left the school.