Answering one big fat question is the key to driving inquiries. It's simple, or at least the words are. The answer is more elusive for most schools, but shouldn't be. "Why is your school worth it?
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Brendan Schneider is Director of Advancement at Sewickley Academy by day, and independent school inbound marketing superhero in his spare(!) time. He invited us for a virtual cup of coffee and a chat. Brendan lobbed some great questions over the net.
You’re the Director of Marketing Communications at an independent school. You’re just back from spring break and the baseball coach wants to show you something. He’s very excited. He’s very proud of himself. You? All you see is a coach gone rogue.
Most independent schools are still producing their magazine as if it were 1990. Rethink the purpose and content of yours engross readers and bring it into this century.