Open House Ads That Invite Them In

Comment

Open House Ads That Invite Them In

So you’ve determined you’re buying ad space. What makes a strategically-driven, well-executed open house ad? I’m going to offer recommendations and show a number of ads, but leave the assessments up to you. Do any of them hit the mark? What’s missing in some that are otherwise effective?  

Comment

Slogans Are Temporary, Taglines Semi-Permanent

Comment

Slogans Are Temporary, Taglines Semi-Permanent

We have an idea. Create a “slogan” for the enrollment year and plaster it on everything you do for admissions. Make it exciting, interesting, and memorable. Have it lead the charge and carry your other brand messages along with it. “But we have a tagline. Isn’t that the same thing?” No.

Comment

Recipe for a New School Logo

3 Comments

Recipe for a New School Logo

Change is difficult. It creates feelings of being unsettled and anxious. As a result, people resist change and defer to the status quo, even when they know what is in place isn’t working. If you know you need a new logo, try this recipe to help your school embrace the change.

3 Comments

Are Viewbooks Dead?

Comment

Are Viewbooks Dead?

Is print dead? Have viewbooks past their prime? Do they have one foot in the grave? Isn't everything digital? Our answer is: not yet. And here’s why:

Comment

Bridal Showers and Committees. A Marketing Story

Comment

Bridal Showers and Committees. A Marketing Story

I am pleased to say that I’ve worked with a number of truly excellent independent school marketing committees over the years. I’ve also worked with a number of committees that generated marketing efforts, which confirmed, “A Camel is a Horse Designed by Committee.” What's the difference?

Comment