WEBINARS & WORKSHOPS
Turnaround presents webinars on marketing topics relevant to brand, enrollment, development and alumni/ae relations. We also conduct retreats on marketing. If you have a group who might benefit from a Turnaround engagement, please contact Rob Norman at 800.979.3555 or rob@turnaroundmkt.com.
edSocialMedia Webinar
Social Media and Branding: Composing a Cohesive Tune
October 25, 2011 • 2-3:00 PM
Cost: Free
You can recite your school’s branding like a childhood lullaby, but are you whistling the same tune when you approach your social media channels?
Do you sing on key when you produce your posts? Can you maintain your voice when you create conversation through social media? Rob Norman will explain why your school should be keeping your brand’s beat while interacting on Facebook, YouTube, Twitter, and, even, your blog.
He’ll showcase best practices among your peers, illustrate aspiring work and provide guidelines for you to stay with the rhythm of your school’s brand.
About Rob:
Robert A. Norman is a Principal at Turnaround Marketing Communications, an award-winning, 
results-driven brand and marketing company that has advised independent schools since 1991. He and his company has been called upon to present at several of the nation’s top education conferences. His company’s services include brand development, communications and web assessments, marketing for enrollment and capital campaigns, brand stewardship, creative oversight, and more.
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TABS3D Webinar
7 Steps to Implementing Your Brand Successfully
September 6, 2011 12-1:00 PM
This webinar will focus on “7 Steps for Implementing Your Brand Successfully.” Do you have your brand messages and graphic identity locked down, but haven’t quite figured out how to achieve buy-in and compliance from your internal community, how to connect your brand messages to stories and use them in your marketing, how to promote your brand across mediums, including social networking, and how to be sure all your efforts are working? We’ll answer these questions and give you a chance to ask questions about your brand challenges. Register here.
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SSATB Sponsors Turnaround-Silverpoint Webinar on Brand Management
April 19, 2011 3-4:00 PM
In this SSATB-sponsored webinar, Angelo Otterbein, President of Silverpoint will lead a discussion with Rob Norman, Principal of Turnaround Marketing Communications (TMC) about how to understand your brand and manage it effectively. This webinar will focus on “7 Steps for Implementing Your Brand Effectively.” A number of questions – related to rollout, policing, storytelling, and tracking – will guide the discussion. About the Presenter: Turnaround Marketing Communications (TMC) specializes in independent school marketing, serving both day and boarding schools in areas of enrollment, development and alumni/ae relations. Since 1991, TMC has grown to be a leader in independent school marketing. Principal Robert A. Norman is a frequent speaker at national conferences and have led organization retreats on marketing communications. The webinar is free for all independent schools.
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Silverpoint Workshop
Improve Your Visitor Experience with a Web Assessment
April 12, 2011 • 10 AM
Stuart Country Day School, Princeton, NJ
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Silverpoint Workshop
Improve Your Visitor Experience with a Web Assessment
February 17, 2011 • 9 AM
Episcopal Academy, Newtown Square, PA
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AISAP Webinar
Millennial Marketing: A Guide to Reaching Prospective Students
Co-Presentation with WhippleHill
August 2009 • September 2009
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Silverpoint Webinar
Extreme Makeover: School Brand Edition
April 2009