Turnaround helps independent schools market themselves in various ways. Sometimes the best way to discover how we can help you is to ask yourself the question, “What do we need?”

We need a brand.

Perhaps you don’t have clear brand messages and graphic identity, your old messages no longer ring true, your internal audience has ideas about what makes your school distinctive but can’t articulate them, or your external audience has an unclear or incorrect image of your school or no image at all. You may not even know why your school needs consistent brand messages and graphic identity. You need Brand Development, the foundation upon which all other marketing efforts should be based to help them be as successful as possible for 3-8 years.

We need help with admissions marketing.

You are clear about what your brand messages and graphic identity are, but you aren’t getting enough inquiries or the right kind of inquiries, your application numbers aren’t high enough, or your yield is too low. You need Positioning for Enrollment.

We need help with stewarding or sustaining our brand.

You are clear about what your brand messages and graphic identity are, but you are having difficulty with buy-in from your internal community or with consistent branding across all departments, you find that your brand has not taken root and is not driving all of your communications, or you realize that your brand has lost its way. You need assistance with Brand Stewardship.

We need help with our marketing materials.

You are clear about what your brand messages and graphic identity are, but your materials are not effectively conveying those messages and/or do not have a consistent look, quality, or voice; you’re not sure which marketing efforts are working; or you don’t know what you should be doing that you’re not. You need a Communications Assessment.

We need help with the impact of our website.

You are clear about what your brand messages and graphic identity are, but the visitor experience on your website is less than optimal. Your visitors aren’t sure where to navigate, they miss key information, they leave unclear about your brand and why you’re different, and they aren’t taking the next step that you want them to. Your inquiries are lower than you expect, your connections with your alumni could be greater and deeper, or your online giving is weak. You need a Website Assessment.

We need help with our graphic identity.

You are clear about what your brand messages are, but your graphic identity was never established, it was only established for one department, or it isn’t as strong as it should be. Your graphic designer doesn’t “get it,” different offices have different ideas about your look, your visuals are all over the place or always changing, and you have no idea what a style guide is, let alone how to use one religiously. You need help directing and managing a graphic designer. You need Creative Oversight.